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App design
Rita
Liang
Eddy
Elaine
My role & impacts
Think of creative ideas.
Organize members' different ideas and merge them into one direction.
Encourage members with diverse personalities to brainstorm together.
How did we collaborate?
We worked and discussed everything together before the wireframing stage.
Once the wireframes were finalized, I independently worked on prototyping, usability testing, iteration, and UI design.
What does the app do?
EcoDuer is a platform motivating users to maintain their carbon reduction habits, and connect users of the same goal within the community. Conducting carbon reduction activities is not alone anymore!
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Objective of the First Survey
To understand users’ awareness of carbon emissions and environmental protection.
How would you rate your level of environmental awareness?
Have you encountered any difficulties when trying to reduce carbon emissions?
Objective of the Second Survey
To understand the public's experiences when contributing to carbon reduction.
Have you had any experience with carbon reduction?
What are the reasons for choosing to engage in these carbon reduction actions?
Have you encountered any of the following difficulties while performing carbon reduction actions? (multiple choices)
From 2 surveys, we found out...
86.6% users feeling they have enough environmental awareness
61.2% users struggling to fully perform carbon reduction actions
The main 4 factors influencing users from carrying out carbon reduction actions are:
Convenience
Personal benefits
Motivation
Forgetfulness
To gain a detailed understanding of pain points among different groups, we categorized users into 2 groups based on the survey responses. Among respondents willing to participate in interviews, we selected 5 target interviewees for further interviews.
Enthusiastic about carbon reduction: 2 people
Prefer simple, daily carbon reduction: 3 people
Interview outline
Female, 24-year-old
Passive, easily forgettable
Dislike troubles
Likes to work with others
Easily influenced by others
Prefers easy carbon reduction actions
Forget to carry out carbon reduction action
Difficulty in getting points or products with environmental apps
Convenient ways to achieve carbon reduction
Easily get points, products or discounts
Remember to perform carbon reduction actions
Male, 22-year-old
Proactive, Enjoys sharing
Action-oriented
Likes to establish a Carbon Reduction Group
Promotes carbon reduction activities actively
Engages in additional efforts for carbon reduction activities
Concern about others not performing carbon reduction actions
Don’t know how to find new group members
Create an impact
Easily acquire and share carbon reduction knowledge
Gain a sense of accomplishment
An app that helps users perform eco-friendly actions by providing reminders, tasks, and rewards.
An app with community feature where users can organize members for large-scale environmental events, and share eco information.
Users navigate through "My Tasks" section, and can’t find the buttons at the top of the homepage
Users get confused thinking why they need to click on "View All" to access filter
Users overlook the Floating Action Button for verification function
"My Tasks" section to display all the task list on the homepage
Feature the important "Add a Task" button on the homepage as the CTA
Move "Reminder" button to "My Tasks" section to better align with user habits
Add the "Verification" button to the navigation bar, as it’s frequently used function of the app
In this side project, compared to building the framework and visual design, our team spent more time on user research and defining user needs. Through this process, I gained the following insights.
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